We all like to be made to feel welcome, don’t we? And that feeling doesn’t change just because we’re interacting with a brand.

Welcome emails are the perfect way to build trust, create brand affinity, and guide potential customers towards that important first purchase.

The stats speak for themselves.

Welcome emails generate 8 times more revenue than the average bulk email. And they’re 4 times more likely to be opened.

  • Learn the best practices involved in creating effective welcome campaigns.
  • See how brands like AirBnB and Kate Spade use welcome emails to create trust and add value.
  • Get inspired by innovative examples across different industries.

Get instant access to this guide

Become a better marketer

With our free learning resource! Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. #betterstartshere