Best Practice Guide to Welcome Campaigns



The Best Practice Guide to Welcome Campaigns

We all like to be made to feel welcome, don’t we? And that feeling doesn’t change just because we’re interacting with a brand.

Welcome emails are the perfect way to build trust, create brand affinity, and guide potential customers towards that important first purchase.

The stats speak for themselves.

Welcome emails generate 8 times more revenue than the average bulk email. And they’re 4 times more likely to be opened.

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What’s inside

Read the guide to:

  • Learn the best practices involved in creating effective welcome campaigns.
  • See how brands like AirBnB and Kate Spade use welcome emails to create trust and add value.
  • Get inspired by innovative examples across different industries.
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