Best Practice Guide to Welcome Campaigns
The importance of welcome campaigns as part of your email marketing strategy
We all like to be made to feel welcome, don’t we? And that feeling doesn’t change just because we’re online, rather than face to face.
A well thought out welcome email is likely to be the first piece of communication that a prospective customer receives from your brand. They’ve shown enough interest in your company to provide you with a way of getting in touch with them.
At that moment, they are highly engaged. It’s the very start of their relationship with you. The worst thing that they can be met with in return is… nothing.
But why would you send them nothing? This first, lasting impression of your brand can make or break your relationship with this new subscriber or customer, so you need to make it count. Not to mention the increased open, click, and transaction rates associated with welcome emails.
Whether your welcome campaigns is for new subscribers who you’re looking to inform more about your brand, or whether it’s a new user of your service and you’re helping them to get the best out of your product, welcome campaigns are essential and incredibly useful.
It doesn’t matter if you’re looking to drive clicks, purchases, or helping to expand knowledge, welcome campaigns can do all of this for you.
So where do you start?
The Best Practice Guide to Welcome Campaigns takes a look at some of the best examples of welcome campaigns that we’ve seen out in the wild, featuring examples from the likes of Kate Spade and Airbnb, and offers some suggestions for marketers looking to start implementing welcome campaigns, or who are looking to inject new life into their existing welcome campaigns.
The Best Practice Guide to Welcome Campaigns includes:
- An introduction to the benefits of using welcome campaigns
- Examples of well-crafted email templates used in effective welcome campaigns
- Tips and suggestions on what to consider when implementing welcome campaigns in your email marketing strategy
The Best Practice Guide to Welcome Campaigns is the second in our new Best Practice Series, helping marketers and ensuring that you’re following the most up-to-date advice and strategies available. You can also download the first guide, The Best Practice Guide to Lead Generation.