Guide

Best Practice Guide to Recovery Campaigns

Guide

Boosting your revenue by introducing recovery emails into your eCommerce strategy

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The desire for a fast and convenient shopping experience means more customers are turning to eCommerce brands, with 77% of internet users now buying goods or services online.

But eCommerce marketers are presented with an ever growing issue – basket abandonment. On average, 69% of customers leave site without completing their purchase.

Recovery emails are a great way to entice customers back to your site and guide them to the checkout. And the stats are overwhelming:

Almost 50% of all cart abandonment emails are opened
A third of people click through to purchase.

So recovery campaigns are a no-brainer. Learn how to get started by reading the guide.

This guide contains best practice advice on creating and executing recovery campaigns.

Read the guide to:

Learn more about the effectiveness of recovery campaigns
See how brands such as Ray-Ban and Selfridges use recovery emails to re-engage potential customers who have abandoned their baskets
Learn how to make your recovery campaigns successful with our best practice tips.

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