Best Practice Guide to Recovery Campaigns

The desire for a fast and convenient shopping experience means more customers are turning to eCommerce brands, with 77% of internet users now buying goods or services online.

But eCommerce marketers are presented with an ever growing issue – basket abandonment. On average, 69% of customers leave site without completing their purchase.

Recovery emails are a great way to entice customers back to your site and guide them to the checkout. And the stats are overwhelming:

• Almost 50% of all cart abandonment emails are opened
• A third of people click through to purchase.

So recovery campaigns are a no-brainer.  Learn how to get started by reading the guide.

This guide contains best practice advice on creating and executing recovery campaigns.

Read the guide to:

• Learn more about the effectiveness of recovery campaigns
• See how brands such as Ray-Ban and Selfridges use recovery emails to re-engage potential customers who have abandoned their baskets
• Learn how to make your recovery campaigns successful with our best practice tips.