The Best Practice Guide to Recovery Campaigns
The desire for a fast and convenient shopping experience means more customers are turning to eCommerce brands, with 77% of internet users now buying goods or services online.
But eCommerce marketers are presented with an ever growing issue – basket abandonment. On average, 69% of customers leave site without completing their purchase.
Recovery emails are a great way to entice customers back to your site and guide them to the checkout. And the stats are overwhelming:
- Almost 50% of all cart abandonment emails are opened
- A third of people click through to purchase.
So recovery campaigns are a no-brainer. Learn how to get started by reading the guide.
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What’s inside
This guide contains best practice advice on creating and executing recovery campaigns.
Read the guide to:
- Learn more about the effectiveness of recovery campaigns
- See how brands such as Ray-Ban and Selfridges use recovery emails to re-engage potential customers who have abandoned their baskets
- Learn how to make your recovery campaigns successful with our best practice tips.
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