Best Practice Guide to Recovery Campaigns
The key to success lies in best practice
UK retailers took £115 billion online in 2015; those purchases were shared between a staggering 77% of internet users which shows that we are now far more comfortable with buying online.
The meteoric rise of mobile commerce has massively affected these figures over the past five years; to the point where over 60% of UK retailers now have a mobile retail channel.
Yet, this transformation has brought us marketers a new concern – and that is cart abandonment. And make no mistake, it’s a big problem.
If an average of 69.23% of customers leave your site without completing their purchase, how much potential revenue are you leaving on the table if you do nothing to address the causes and tempt them back? Thousands? Tens of thousands? I’m willing to wager that your business isn’t so successful that driving additional revenue isn’t high on your list of priorities.
The Best Practice Guide to Recovery Campaigns takes a look at brands that are implementing recovery campaigns and reaping the benefits. Get your copy to learn how you can do the same.