Best Practice Guide to Lead Generation
Discover how to generate quality leads using effective email marketing
Lead generation should play a vital role in every brand’s marketing strategy. How many websites have you visited just the once? I’ll wager it’s quite a few. Not only did that business fail to capture your attention at the time, but they missed the opportunity to reconnect with you in the future.
In ‘The Age of the Customer’, we need to earn our customers’ attention. Providing a ‘sign-up here’ button on your site, with no upfront value for doing so, no longer cuts it; in fact in can have the opposite effect.
This means our lead generation strategies need to be reimagined – and that’s where inbound marketing comes into play.
The first step is to create compelling content, and the second is to use that content to convert visitors into leads.
In the Best Practice Guide to Lead Generation we take a look at some examples of well-crafted email templates which have been used to generate useful, quality leads, and offer insight into how and why these emails will perform well, and how you can use the same approaches in your strategy.
It’s time to ensure that your marketing strategy doesn’t stagnate, and that you can keep on top of suggested best practices to ensure that you’re getting the most out of your marketing efforts.
The Best Practice Guide to Lead Generation features:
- An introduction to why you should be using lead generation in your marketing strategy
- Examples of well-crafted email templates used in effective campaigns
- Seven best practice tactics that you can consider implementing in your current marketing strategy
The Best Practice Guide to Lead Generation is the first in our new Best Practice Series, helping marketers and ensuring that you’re following the most up-to-date advice and strategies available.