The Pure360 Advanced Email Series: Segmentation

The Pure360 Advanced Email Series: Segmentation

Are you segmenting email campaigns and subscriber lists in the most effective way possible? Find out in our new Advanced Email Series: Segmentation guide

About this guide

In 2015 we gave you The Simplified Series, and in 2016 we bring to you The Advanced Email Series.

The second guide in the Advanced Email Series takes a look at segmentation, and how doing it properly can help you to improve the maturity of your email marketing campaigns.

In the guide you will find the following:

  • Strategies for segmentation, based on the different stages of maturity outlined in our Email Maturity Model
  • Potential challenges you may face when implementing or using these strategies
  • Quick tips for implementing strategy and to improve your email marketing

You’ll also learn about how we use our Email Maturity Model to benchmark email strategy and maturity, allowing you to identify where you sit on the model and how to take your journey towards complete email maturity.

Download Your Free Copy

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