The Rivervale team improved their email marketing results by 40% with Pure360
The Pure360 Advanced Email Series: Automation
Access the guide
Email automation has been around for a long time, allowing marketers to engage with their prospects in a highly relevant and personalised way. Email automation puts the customer at the heart of your marketing by allowing you to build a relationship over time at a time which is right for them and when the customer is at their most receptive.
Put simply, email automation is an email triggered as a result of a user’s actions. This could be a welcome email automatically generated after a newsletter sign-up, a cart abandonment email which you receive if you didn’t complete a purchase, or a birthday email offering you a discount on your special day.
Automated emails run in the background alongside your broadcast emails and can be a single email or form a complete series of messages prompted by one initial action by a user. They can hold the hand of your customer from prospect to loyal repeat purchaser, guide a lapsed customer back to becoming engaged or prompt a purchase after someone simply browses your site.
Marketing teams using automation enjoy 70% higher open, click-through and conversion rates from their automations than from traditional campaigns. Done well, these emails hold the key to building lasting relationships, increasing productivity and are the most widely read email messages in the toolbox of the emarketer.
It is easy to see the value in email automations, however for many marketers it is still seen as one of the most difficult and unattainable marketing tactics out there. To help you conquer and reap the benefits from email automations, we have produced this guide so that you can conquer this tricky strategy, no matter what your maturity stage.
Download your copy of the Advanced Email Series Automation guide by completing the form on this page and you’ll gain access to:
Start using automation today to make your email marketing really work for you, not the other way round.
Get instant access to this guide
We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.
Once this is done, please keep an eye out for an email from email@example.com – If you are feeling kind, add us to your whitelist. Here’s how to do it.
Happy reading and make sure you check out our best practice webinars.
5 eCommerce Trends for 2022
The Email Marketer’s Guide to Gen Z
How to Build a World-Class Email Marketing Personalisation Strategy
Become a better marketer
With our free learning resource! Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. #betterstartshere