Acquisition and the Consumer Mindset 2018 | Pure360


Acquisition and the Consumer Mindset 2018

To have your brand described as ‘trustworthy’ by your customers is the holy grail right? Especially with this year’s news headlines on data protection scandals and the introduction of GDPR.

But how do brands achieve this? And what expectations do consumers have of brands in 2018?

We teamed up with the DMA to explore the consumer mindset and find out what matters most to consumers when they engage with brands.

This report explores how brands can improve their acquisition strategy. We discuss the key drivers that cause customers to switch from one brand to another and the new channels that are driving acquisition.

Get instant access to the report

What’s inside

Read the report to:

  • Discover which marketing channels are the most effective for acquisition
  • Improve your customer acquisition strategy with key insights
  • Find out what makes a brand trustworthy
  • Discover how consumers really feel about brands who use new technology to engage with their audience
Cara Wilson
Cara Wilson
Cara is Digital Marketing Manager at Pure360. She enjoys blogging about digital strategy with a particular interest in email marketing and the customer journey. She also loves working on all things related to brand strategy, especially brand culture!
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