Acquisition and the Consumer Mindset 2018

To have your brand described as ‘trustworthy’ by your customers is the holy grail right? Especially with this year’s news headlines on data protection scandals and the introduction of GDPR.

But how do brands achieve this? And what expectations do consumers have of brands in 2018?

We teamed up with the DMA to explore the consumer mindset and find out what matters most to consumers when they engage with brands.

This report explores how brands can improve their acquisition strategy. We discuss the key drivers that cause customers to switch from one brand to another and the new channels that are driving acquisition.