Guide

A marketer’s guide to identifying and solving customer need states

Does your marketing messaging truly address the needs of your consumers?

As businesses move to better customer centricity they’re considering their customer needs and as a result reflecting these in their marketing positioning, messaging and targeting.

In this guide we help explain what customer need states are, how you can identify them and how you can begin to serve them to build deeper customer relationships.

Download the guide now.

Get instant access to this guide

Thank You!

We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.

Once this is done, please keep an eye out for an email from lily.brown@pure360.com – If you are feeling kind, add us to your whitelist. Here’s how to do it.

Happy reading and make sure you check out our best practice webinars.

Data Processing

Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.

Read our privacy and cookie policy to see how we will process the data you provide.

Become a better marketer

With our free learning resource! Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. #betterstartshere