The Rivervale team improved their email marketing results by 40% with Pure360
A marketer's guide to identifying and solving customer need states
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Does your marketing messaging truly address the needs of your consumers?
As businesses move to better customer centricity they’re considering their customer needs and as a result reflecting these in their marketing positioning, messaging and targeting.
In this guide we help explain what customer need states are, how you can identify them and how you can begin to serve them to build deeper customer relationships.
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