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5 steps to the ideal marketing campaign
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In this section Abi highlights the importance of planning your email marketing campaigns, from ensuring that this is the most appropriate communication channel to remembering to ensure you have landing page in place.
The content featured in the email campaign, briefing your designer and the overall layout and design are key to any successful email campaign.
Abi gives tips on how to grow your list organically, use of personalisation and dynamic content as well as segmenting your list.
Testing, retargeting and the best times to send your email marketing campaigns are all covered in this section of the guide.
Don’t forget the all important results! Abi discusses what you can look at in your email marketing software to ensure you get even better results next time.
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How to Create a Segmentation Strategy – Part One
The Essential Guide to SMART Planning: Part Two
The Complete Guide to Ecommerce Email Marketing
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