Webinar: The true performance of your email campaigns
Do you know the true performance of your email campaigns?
Tom Howes, Pure360 Senior Business Development Manager
In this webinar you will learn how to:
In this webinar, Senior Business Development Manager Tom Howes will explain why you should look beyond the open and click rate when it comes to measuring your campaigns.
Tom will also show you the metrics necessary to justify popular email campaigns, as well as those that will help you achieve buy-in from senior members, and improve your strategy moving forwards.
-What should you be looking at in your reporting after a campaign?
-What can you learn from that?
-How can you use that information in your next campaign to improve your results?