Webinar: Improving your recipient experience

In this webinar you will learn how to:

In order to send the most targeted and relevant campaigns possible the ability to draw on key customer insights to segment your data is of vital importance. In this webinar Email Marketing Expert, Russell Flawn, will explain how you can utilise the very latest product functionality tools, such as PureIntelligence, to gain vital insights into your customer and target them far more affectively as a result.

By attending this webinar you will learn how to:

– Capture relevant demographic, behavioural and transactional data
– Collate this data to gain insight and intelligence into your customer base
– Create actionable segments with this data to group customers based on similarities
– Use these segments to send out highly relevant and timely email automations