WEBINAR Share The psychology of personalisation In this on demand webinar Pure360 & Fresh Relevance show you the ways in which you can use email and web personalisation tactics to not only grab attention, but persuade the consumer to take the next best action. Discover The Cocktail Effect—how the human brain easily ignores information that isn’t relevant. So therefore the more relevant your messages, the more likely your consumers will pay attention. MEET THE SPEAKERS Camilla Bass Content Marketing Manager Jack Clay Principal Consultant