The Art of Psychology in eCommerce personalisation – Digital City Festival 2022

The application of behavioural science to your marketing strategy can dramatically increase conversion rates and therefore ecommerce revenue.

Don’t miss this session as you will learn the following:

• People make decisions emotionally (80% of the time), then rationalise logically – learn how to nudge your customer in the right direction. (Nudge Theory, Framing)
• Choice is hard and options plentiful in every market – learn how to master the crucial conversion part of the process. (confirmation bias, herd behaviour, satisficing)
• It’s easier than you think – you don’t need a PhD in Psychology, just the tools, support, ideas, network and platform to deliver this