Progressive Profiling: How to Enrich Your Data Without Pi**ing People Off

Ever wanted to know more about your customer but were scared of a drop in signups?
Ever thought about doing a customer survey to gather more info but never got any engagement?
Ever tried pushing customers to a preference centre and just pi**ed them off with ALL THOSE FIELDS?!?

Our master of Progressive Profiling, Darren Teague demonstrates how best to enrich your data with useful information.

What this webinar covers:

• • Why data enrichment is a top priority?
  • What data is useful and what is just noise?
  • Proof that data beats off ‘gut feel’