Food and Drink Brands: Increase Sales and Customer Loyalty using Personalisation

The UK food and grocery market is predicted to grow by 15% between 2019 and 2022, giving it a value of £213 billion, with 40% of all UK shoppings saying they have brought food or groceries online, according to research by the IGD.

Within such a competitive marketplace, brand loyalty is low and price sensitivity and timing are a major factor when consumers are making a purchase. This means it has never been more important for food and drink brands to stand out and offer a personalised service to build brand loyalty and engage with their customers at the most opportune time for repeat purchase.

Within this webinar we explore the tactics the food and drink brands can use to:

• Create a stand out personalised customer experience
• Drive purchase intent with proactive marketing
• Improve conversion rates
• Increase repeat purchases and loyalty with post-purchase marketing