Email Marketing Isn’t Dead, the Way You’re Using It Is!

Your hosts

Kate Barrett
CEO & Founder
eFocus Marketing

Komal Helyer
Marketing Director

Email has been around for a long time. Decades in fact. But it’s far from dead. Instead of plateauing, email continues to rank as the most effective method for companies to communicate with their customers.

So why isn’t it used more often?

We believe businesses are missing out on email’s full potential and aren’t taking advantage of the insights and technologies that are readily available to them. Yet these are key to delivering the most effective, relevant and impactful communication.

Pure360’s Marketing Director, Komal Helyer teams up with email marketing expert and author, Kate Barrett to discuss how brands can get the most out of this powerful channel.

In this webinar you will learn:

  • How to use email intelligently with a customer-first focus that will skyrocket your results
  • What we mean by the six levels of data hierarchy and how you can use it to truly connect with your readers
  • The challenges marketers are currently facing in email marketing and how to overcome them
  • How to send the right message at the right time with the five key stages of your subscriber lifecycle
Cara Wilson
Cara Wilson
Cara is Digital Marketing Manager at Pure360. She enjoys blogging about digital strategy with a particular interest in email marketing and the customer journey. She also loves working on all things related to brand strategy, especially brand culture!
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