Creating ART with Content Marketing

Outspoken marketing professor Mark Ritson once described content marketing as “bollocks”, distracting marketers from their real job of communicating with customers and selling stuff.

Ian Truscott, experienced content marketer and the CMO of Spotler Group, describes the real job of marketing as creating ART (Awareness, Revenue and Trust), and as B2B buyers consume more content before connecting with sales, believes content plays a crucial role in delivering against the goal of selling stuff. Adeola Sole, the founder of Strategy CRM, is a CRM and email marketing expert who knows how to understand your customers’ needs and how they engage with your content.

Together, while content marketing is getting a bad rap, they will share a practical approach to developing a relevant content marketing strategy that is not a distraction, connected with the goal of the business, to create ART.

 


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