Creating ‘Art’ with Content Marketing

Famous Marketer Mark Ritson once described content marketing as “bollocks”, distracting marketers from their real job of communicating with customers and selling stuff.

Ian Truscott, experienced content marketer and the CMO of Spotler Group, describes the real job of marketing as creating ART (Awareness, Revenue and Trust) and as buyers consume more content before connecting with sales, content plays a crucial role in delivering against the goal of selling stuff.

So while content marketing is getting a bad rap, in this session, Ian shares a practical approach to developing a relevant content marketing strategy that is not a distraction, connected with the goal of the business, to create ART.