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Travel companies use personalisation to improve customer experience

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Three winning uses of personalisation technology in travel

In this post, we take a look at how three companies are using the latest technology to create a personal...

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Abandoned Cart Emails

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Worlds apart: Three different approaches to abandonment emails in the travel industry

Making travel plans can take hours. With multiple booking options, reviews to read and prices to compare, we’ve become obsessed...

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silver travellers

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The rise of silver tourism: How the travel industry can attract an older audience

The traveller and tourism industry has backed itself into a corner when it comes to marketing. It seems to be...

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travel automation

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Falling in love with automated email marketing in travel

Email marketing and dating have more similarities than you think. Catching someone’s eye, striking-up a conversation and then getting into...

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How Trainline upgraded their email marketing from standard to first class

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travel industry

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Wish you were here? Using automated emails to trigger memories and bookings in the travel industry

We’re used to automated emails from the travel industry – from ticket confirmations, itineraries and reminders for forthcoming trips. On...

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Hipster hair

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The funny business of travel marketing on April Fools’

As April 1st approaches we take a look at some of the most memorable April Fools’ pranks within travel marketing....

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JetBlue

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The travel industry – making America great again!

It feels like we’ve been experiencing some pretty bleak times at the moment – political and social division which has,...

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Harnessing the power of the crowd in the travel and tourism industry

Humans are social animals – we’re inexplicably fascinated by what others do, say and think. And it’s not just curiousity...

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Sector series travel and leisure

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The Pure360 Sector Series: Email Marketing for Travel & Leisure

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