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Optimising-the-customer-lifecycle-with-email-automation

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Optimising the Customer Lifecycle with Email Automation

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The Essential Guide to Personalisation in the Travel Industry

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The Essential Guide to Personalisation in the Travel Industry

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Weather-based Personalisation: An Untapped Opportunity for Retail and Travel

What did you chat to your colleague about when you were making coffee earlier? Our money is on the weather....

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What is marketing automation

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What Is Marketing Automation and Why Does Your Business Need It?

If your CEO put you on the spot and asked, “What is marketing automation?”, could you define it? (We won’t...

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Guide to travel customer journeys

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Guide to Customer Journeys for Travel Brands

Booking two weeks in the sun takes more effort than you might think. The typical traveller visits up to 38...

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Top tips for customer lifecycle marketing

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Top Tips for Customer Lifecycle Marketing

Things move fast in marketing. Marketing methodologies that were once hot, soon become outdated. Marketing experts have to work hard...

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10 Email Marketing Trends That Will Dominate 2018

Affordable, easy-to-implement technology exists to turn email into a powerful behavioural marketing tool. A tool that does much more than...

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14 Ways to Increase Your Customer Lifetime Value

Customer lifetime value tells you what your customers are worth to you. And we’re not just talking about how much...

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Four effective email marketing campaigns

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4 Effective Email Marketing Campaigns to Start Using Today

Whatever stage of email marketing you’re at, you can always improve your results. In this blog post, we take a...

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12 eCommerce Marketing Strategies to Implement Now

The New Year is a great time to review your eCommerce marketing strategy. It’s the time when many retailers look...

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January peak travel booking

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How to Make the Most of January Peak Travel Bookings

January can be a bit of a miserable month. It marks the end of the party season, time to take...

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10 eCommerce Trends You Need to Take Advantage of in 2018

With the New Year just around the corner many eCommerce brands are looking at what 2018 will bring. Advances in...

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Single customer view

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What is a Single Customer View and What are the Benefits?

Few marketers would dispute the theory that targeting specific segments with personalised marketing is effective. Engagement goes up. And—ultimately—so do...

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eCommerce lessons from BFCM 2017

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6 eCommerce Lessons from Black Friday Cyber Monday 2017

The biggest eCommerce event of the year is done and dusted.  But what eCommerce lessons did we learn from Black...

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Best travel marketing campaigns of 2017

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Best (and Most Adventurous) Travel Marketing Campaigns of 2017

There have been some great examples of inspirational travel campaigns this year. Campaigns that have made us laugh, cry, and...

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