BLOG Weather-based Personalisation: An Untapped Opportunity for Retail and Travel What did you chat to your colleague about when you were making coffee earlier? Our money is on the weather.... Read more
BLOG What Is Marketing Automation and Why Does Your Business Need It? If your CEO put you on the spot and asked, “What is marketing automation?”, could you define it? (We won’t... Read more
BLOG Guide to Customer Journeys for Travel Brands Booking two weeks in the sun takes more effort than you might think. The typical traveller visits up to 38... Read more
BLOG Top Tips for Customer Lifecycle Marketing Things move fast in marketing. Marketing methodologies that were once hot, soon become outdated. Marketing experts have to work hard... Read more
BLOG 10 Email Marketing Trends That Will Dominate 2018 Affordable, easy-to-implement technology exists to turn email into a powerful behavioural marketing tool. A tool that does much more than... Read more
BLOG 14 Ways to Increase Your Customer Lifetime Value Customer lifetime value tells you what your customers are worth to you. And we’re not just talking about how much... Read more
BLOG 4 Effective Email Marketing Campaigns to Start Using Today Whatever stage of email marketing you’re at, you can always improve your results. In this blog post, we take a... Read more
BLOG 12 eCommerce Marketing Strategies to Implement Now The New Year is a great time to review your eCommerce marketing strategy. It’s the time when many retailers look... Read more
BLOG How to Make the Most of January Peak Travel Bookings January can be a bit of a miserable month. It marks the end of the party season, time to take... Read more
BLOG 10 eCommerce Trends You Need to Take Advantage of in 2018 With the New Year just around the corner many eCommerce brands are looking at what 2018 will bring. Advances in... Read more
BLOG What is a Single Customer View and What are the Benefits? Few marketers would dispute the theory that targeting specific segments with personalised marketing is effective. Engagement goes up. And—ultimately—so do... Read more
BLOG 6 eCommerce Lessons from Black Friday Cyber Monday 2017 The biggest eCommerce event of the year is done and dusted. But what eCommerce lessons did we learn from Black... Read more
BLOG Best (and Most Adventurous) Travel Marketing Campaigns of 2017 There have been some great examples of inspirational travel campaigns this year. Campaigns that have made us laugh, cry, and... Read more