BLOG 5 ways to personalise your website to improve the customer experience Consumers expect a level of personalisation from all types of businesses, with 74% of customers feeling frustrated when website content... Read more
BLOG Lessons from ABTA’s Travel Marketing Conference 2022 On May 4th and 5th, we sponsored the ABTA Travel Marketing Conference, held at The News UK building at London... Read more
BLOG How to be better at email marketing than your competitors At Pure360, it pains us to see that in 2021 the inbox is still full of some frankly really bad... Read more
BLOG How the Travel Industry Can Tackle High Abandonment Rates Checkout abandonment is usually an issue we associate with retailers. It’s not uncommon for retail shoppers to start loading products... Read more
BLOG 5 ways to build trust through email marketing At Pure360, we are advocates for the effectiveness of email marketing. We get that despite the growth in social media,... Read more
BLOG 3 persona based re-engagement journeys to win back customers According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action... Read more
BLOG Pure360 announces official ABTA partnership status We are excited to announce our partnership with ABTA as we look to strengthen our position within the UK Travel... Read more
BLOG DMA’s Customer Engagement Labs Hackathon. What we learnt. Recently, we had the pleasure of attending and sponsoring Data & Marketing Association’s (DMA) day-long hackathon style event – Customer... Read more