BLOG Majority of older internet users shop online Research has found that 86 per cent of older internet users regularly shop online, according to PCadvisor.com. Affectionately referred to... Read more
BLOG “Gamification” promoted for email marketing Businesses have been urged to bring “gamification” to their email marketing campaigns. Gamification is a relatively new term which basically... Read more
BLOG Content and control: Key to successful charity email marketing: Part 1 As all of the profit a charity makes is what actually goes to the charity, keeping costs down whilst not... Read more
BLOG Email marketing takeaways from a recent Litmus study This is the first in what I hope will be an occasional series where I will be trawling email marketing... Read more
BLOG DMA Email Customer Lifecycle: Engagement and Retention Last Tuesday, the Pure360 gang attended part three of the DMA series of email lifecycle marketing seminars, which this time... Read more
BLOG Email Marketing Tips – No. 1: The Observer First on my list for the email marketing tip series – The Observer. This time, I ask the question: ‘Why... Read more