BLOG 40 Stats every eCommerce Marketer should know in 2021 2020 has been an interesting year for eCommerce, to say the least. eCommerce marketers have been faced with challenges of... Read more
BLOG 7 Beauty Brands that are bossing customer engagement during lockdown The beauty industry is built on customer engagement. Speaking with customers, allowing potential customers to try, smell and feel products... Read more
BLOG Top use cases for Marketing Automation in FMCG The UK FMCG sector is the largest manufacturing sector in the country. And accounts for 14% of all manufacturing in... Read more
BLOG Top use cases for Marketing Automation in B2B eCommerce The B2B eCommerce industry has seen drastic change over the past few years. Before 2020, the audience was largely made... Read more
BLOG Top 5 reasons why you need defined objectives in 2021 The start of a new year is often accompanied by renewed positivity, enthusiasm, and energy. Many begin hopefully looking ahead... Read more
BLOG 10 Black Friday emails we’re loving in 2020 Black Friday is almost here. With a week to go, brands are furiously fighting it out in the inbox to... Read more
BLOG What marketers can learn from the SAGE 9 step COVID-19 behavioural change plan It was March 2020, the impact of COVID-19 on the UK population was serious and before we knew we were... Read more
BLOG Omnichannel, multichannel. What’s the difference? As marketers, we’ve all heard of multichannel. In fact, it’s something that many businesses have strived to achieve over the... Read more
BLOG 3 persona based re-engagement journeys to win back customers According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action... Read more
BLOG The 6 email Welcome Nurture Series guaranteed to increase sales! There are many reasons why a welcome series is one of the most important email marketing campaigns you send. Consumers... Read more
BLOG 5 easy steps to applying the Go-Giver principles to your marketing Bob Burg and John David Mann, leading authors of the Go-Giver books, describe the secret to success as not the... Read more