BLOG 7 Beauty Brands that are bossing customer engagement during lockdown The beauty industry is built on customer engagement. Speaking with customers, allowing potential customers to try, smell and feel products... Read more
BLOG Top use cases for Marketing Automation in FMCG The UK FMCG sector is the largest manufacturing sector in the country. And accounts for 14% of all manufacturing in... Read more
BLOG Top use cases for Marketing Automation in B2B eCommerce The B2B eCommerce industry has seen drastic change over the past few years. Before 2020, the audience was largely made... Read more
BLOG 10 Black Friday emails we’re loving in 2020 Black Friday is almost here. With a week to go, brands are furiously fighting it out in the inbox to... Read more
BLOG 5 ways to build trust through email marketing At Pure360, we are advocates for the effectiveness of email marketing. We get that despite the growth in social media,... Read more
BLOG 3 persona based re-engagement journeys to win back customers According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action... Read more
BLOG Marketing Heroes: A q&a with Philip Storey We were really pleased to chat with Philip Storey who is a seasoned marketing professional working with many leading global... Read more
BLOG 40 eCommerce Statistics That Will Shape Your Strategy in 2020 2019 saw eCommerce grow slightly, however it was a pretty bleak year for retail in general with a decline in... Read more
BLOG Is Shopify’s email marketing service all it’s cracked up to be? With ecommerce software provider, Shopify, recently announcing the addition of an email marketing service to their offering, Pure360’s Marcus Webb... Read more