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The Essential Guide to Email Marketing Metrics in 2020

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Rivervale

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Rivervale improve email marketing results by 40% with the help of Pure360 consultancy services and technology

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Cleaning unwanted traffic from Google Analytics

You’re getting great traffic on your website. You’re even seeing an uptick in sales. But there’s that nagging feeling in...

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How to see where things are failing with Google Analytics

There are times when people visit your website to purchase items and for whatever reason, that fails to take place....

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Unity Media

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How Unity Media improved its email performance by over 20% year on year

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Feature Release: New Campaign Reports – Search & Save

We’re pleased to announce our new Campaign Reports – Search & Save feature is live within PureCampaign. You can now...

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Email metrics

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10 Key Email Metrics That You Should Be Measuring and Tracking

Tracking email metrics is a vital for measuring success, honing your strategy, optimising campaigns, and driving better results. In this...

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The customer journey: a marketer's paradox of strategy vs. practice

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The Customer Journey: A marketer’s paradox of strategy vs. practice

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The Ultimate Guide to PureCampaign

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Effective-data-capture-for-marketers

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Webinar: Effective data capture

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netflix big data

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The lessons Netflix is giving us in Big Data…

Data isn’t sexy. Last time I opened Excel I didn’t get a thrill. In fact I felt fairly uninspired about...

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Big-Data_-How-much-do-your-customers-really-trust-you

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Webinar: How much do your customers really trust you?

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measuring

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Measuring the customer not the campaign

Open, clicks and engagement… Are we barking up the wrong tree when it comes to measuring email performance? When we...

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measure marketing

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How do you measure email success when you can’t see the sale?

A guide for retailers facing the challenges of multi-channel marketing For many retailers the return on investment of email has...

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email-marketing-data-capture-in-15-minutes

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Webinar: Email Marketing Data Capture

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