BLOG 5 real time content types you should be using in 2021 The age of immediacy is well and truly upon us. Consumers are now demanding content and communications that are relevant,... Read more
BLOG 8 Brands showing empathy in the run up to Mother’s Day Mother’s Day. An important part of the year for many businesses. It is a huge revenue driver and a perfect... Read more
BLOG Who are Gen Z? And how can you market to them? Generation Z. Who are they? And what do they want from us? These are questions that marketers are asking themselves... Read more
BLOG 40 Stats every eCommerce Marketer should know in 2021 2020 has been an interesting year for eCommerce, to say the least. eCommerce marketers have been faced with challenges of... Read more
BLOG 7 Beauty Brands that are bossing customer engagement during lockdown The beauty industry is built on customer engagement. Speaking with customers, allowing potential customers to try, smell and feel products... Read more
BLOG Top use cases for Marketing Automation in the Insurance Industry The UK insurance industry boasts an impressive total premium income of $282 billion. And stands as the fourth largest in... Read more
BLOG 5 ways to build trust through email marketing At Pure360, we are advocates for the effectiveness of email marketing. We get that despite the growth in social media,... Read more
BLOG Omnichannel, multichannel. What’s the difference? As marketers, we’ve all heard of multichannel. In fact, it’s something that many businesses have strived to achieve over the... Read more
BLOG 3 persona based re-engagement journeys to win back customers According to Marketing Sherpa marketers loose over 25% of their active email marketing database every year. Essentially, if no action... Read more
BLOG The anatomy of a 5 part Post-Purchase email marketing journey Why is a post purchase journey important in email marketing? Any successful automation journey is based on purchase intent. Purchase... Read more
BLOG The 6 email Welcome Nurture Series guaranteed to increase sales! There are many reasons why a welcome series is one of the most important email marketing campaigns you send. Consumers... Read more