Looking to switch to a new email service provider (ESP)? Are scare stories about how this could impact deliverability putting you off? If so, read on. This blog post is here to allay your fears. [...]
Changing your email service provider (ESP) is not a decision to take lightly. Businesses are extremely reliant on email for a wide mix of communications. And there are risks involved with [...]
Last year we explored some of the trends identified during the last Black Friday and have put together some handy tips to use in your strategy to gain the most ROI from this peak season [...]
The word GDPR is still on almost every marketers lips, be it the impact it’s had on email list size or the positive effects seen from cleansing your database of unengaged subscribers. Either way [...]
Choosing an email service provider might not be as easy as you think. For a start, there are hundreds – 429 different email service providers to be exact! And unsurprisingly each one will [...]
As social reach declines and competition to grab consumer attention online increases, marketers are focusing on the channels they know work. Email is having a renaissance. According to Marketing [...]
So, you have cleaned up your list, crushed your content and now you are delivering emails. You are in email marketing nirvana. But a few months have gone by and engagement is dropping? Now so is [...]
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