BLOG 40 Stats every eCommerce Marketer should know in 2021 2020 has been an interesting year for eCommerce, to say the least. eCommerce marketers have been faced with challenges of... Read more
BLOG 5 steps to setting marketing objectives that supercharge results 1. Understand why marketing objectives are essential Many marketing teams often fail at the first hurdle when they lack objectives... Read more
BLOG How marketers can learn from Maslow’s Hierarchy of Needs when in a crisis Maslow’s Hierarchy of needs was developed by psychologist Abraham Maslow in the 1940s and has since been used by many... Read more
BLOG 7 things marketers need to be thinking of during Coronavirus At a time of uncertainty, fear and in many cases isolation, there is no doubt that coronavirus will affect all... Read more
BLOG Pure360’s response to COVID-19 In light of the uncertainty we face with the outbreak of COVID-19, I wanted to take a minute to share... Read more
BLOG 8 UK women in email marketing to follow in 2020 With International Women’s Day almost upon us, it’s a great time to reflect and celebrate some of the awesome UK... Read more
BLOG Pure360 announces Mark Ash as new CEO Brighton, 20 July 2018 – Marketing automation suite Pure360 has announced Mark Ash as its new CEO. Ash takes over... Read more
BLOG Pure360 eCommerce customers enjoy average ROI of 1150% Leading UK digital marketing technology provider, Pure360, has launched a new eCommerce solution to help mid-market retailers and travel shops... Read more
BLOG 6 principles of leadership for c-level managers Reaching the c-suite is a massive career achievement but one which can come with a whole new set of challenges.... Read more
BLOG Lost in translation part three: Practical international marketing considerations In the final part of our guide to international marketing we take a look at the practicalities of launching campaigns... Read more
BLOG Lost in translation: Why one size does not fit all when it comes to international marketing – part two In the second part of our series on international marketing we consider the impact of religion and culture—taking a look... Read more
BLOG Lost in translation: Why one size does not fit all when it comes to international marketing – part one Once a business is successfully established in its country of origin, attention turns to possibilities further afield. Senior management starts... Read more
BLOG How to be a thought leader, not just a follower Every senior marketer wants to be seen as a thought leader – someone who challenges the status-quo and offers a... Read more
BLOG Why every CMO needs to throw away their organisational chart The digital age has thrown our neatly organised businesses into chaos. According to a recent study, 92% of organisations believe... Read more