Archive

BLOG

How marketers can learn from Maslow’s Hierarchy of Needs when in a crisis

Maslow’s Hierarchy of needs was developed by psychologist Abraham Maslow in the 1940s and has since been used by many...

Read more

BLOG

7 things marketers need to be thinking of during Coronavirus

At a time of uncertainty, fear and in many cases isolation, there is no doubt that coronavirus will affect all...

Read more
Integrations

BLOG

Pure360’s response to COVID-19

In light of the uncertainty we face with the outbreak of COVID-19, I wanted to take a minute to share...

Read more

BLOG

8 UK women in email marketing to follow in 2020

With International Women’s Day almost upon us, it’s a great time to reflect and celebrate some of the awesome UK...

Read more
Mark Ash

BLOG

Pure360 announces Mark Ash as new CEO

Brighton, 20 July 2018 – Marketing automation suite Pure360 has announced Mark Ash as its new CEO. Ash takes over...

Read more
Consumer browsing eCommerce site in retail store

BLOG

Pure360 eCommerce customers enjoy average ROI of 1150%

Leading UK digital marketing technology provider, Pure360, has launched a new eCommerce solution to help mid-market retailers and travel shops...

Read more
Leader briefing a team

BLOG

6 principles of leadership for c-level managers

Reaching the c-suite is a massive career achievement but one which can come with a whole new set of challenges....

Read more
Practical international marketing considerations

BLOG

Lost in translation part three: Practical international marketing considerations

In the final part of our guide to international marketing we take a look at the practicalities of launching campaigns...

Read more
Pure360's international marketing series

BLOG

Lost in translation: Why one size does not fit all when it comes to international marketing – part two

In the second part of our series on international marketing we consider the impact of religion and culture—taking a look...

Read more
earth

BLOG

Lost in translation: Why one size does not fit all when it comes to international marketing – part one

Once a business is successfully established in its country of origin, attention turns to possibilities further afield. Senior management starts...

Read more
The Marketing Structures Report 2017

BLOG

The Marketing Team Structures Report 2017

Read more
thought leader

BLOG

How to be a thought leader, not just a follower

Every senior marketer wants to be seen as a thought leader – someone who challenges the status-quo and offers a...

Read more
shutterstock_345474845

BLOG

Why every CMO needs to throw away their organisational chart

The digital age has thrown our neatly organised businesses into chaos. According to a recent study, 92% of organisations believe...

Read more

Become a better marketer

With our free learning resource! Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. #betterstartshere