Archive

Heineken

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Heineken shows Pepsi how it’s really done

In our recent blog “What agencies can teach clients about the Pepsi saga” we talked about the major flaws in...

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agency collaboration

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How marketing agencies create better work through collaboration

Many claim the days of the full-service marketing agency are over – clients now demand a level of specialism that...

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Pepsi

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Putting your money where your mouth is: what agencies can teach clients about the Pepsi saga

Marketing agencies are busy surveying the damage of the recent Pepsi ad – advising clients how not to follow suit....

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American Apparel

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Mind the gap: the difference between your clients’ good intentions and their customers’ buying habits

Everywhere we turn, brands are shouting about their environmental or social credentials –  telling us how their products are fair...

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Customer first

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How agencies can help their clients create customer-first cultures

For many agencies it’s not the technology or the ideas that hold them back – it’s their client’s culture. Outdated...

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adding value

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How agencies can automatically add value to their client’s email strategy

When you’re an agency it’s tempting to always be thinking about the bigger picture – the rebranding, website and big...

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questions

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Ten questions every agency should ask their client

Agency life can be tough – budgets and deadlines are tight but expectations are high. Maintaining a good relationship with...

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2017

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Five email marketing resolutions for 2017

There are always things we know we should be doing. Things that get forgotten or de-prioritised in daily life. But...

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sms-marketing

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How your agency can benefit from SMS marketing

SMS is seen by some as outdated when it comes to marketing. But unlike other methods, it guarantees connection, grabs attention...

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clients-relationships

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Using the Pure360 Suite to improve your clients’ relationships

Most brands have big ambitions when it comes to customer relationships. And as an agency you can be brought into...

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increase-lead-generation

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How agencies can help their clients increase lead generation

The most basic function of marketing is to generate leads. After all, with no pipeline and nothing to convert, there’s...

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Top ten tips to help you optimise your client’s re-engagement campaigns

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Top ten tips to optimise your re-engagement emails campaigns

Re-engagement campaigns are emails designed to recapture inactive or lapsed customers and get them engaging with your brand once again....

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Top ten tips to help you optimise your client’s re-engagement campaigns

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Agency focus: Top ten tips to help you optimise your clients’ welcome campaigns

Welcome emails are perhaps the most important of all automations, yet they are so commonly overlooked by brands who simply...

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