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Archive

Abandoned Cart Emails

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Worlds apart: Three different approaches to abandonment emails in the travel industry

Making travel plans can take hours. With multiple booking options, reviews to read and prices to compare, we’ve become obsessed...

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silver travellers

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The rise of silver tourism: How the travel industry can attract an older audience

The traveller and tourism industry has backed itself into a corner when it comes to marketing. It seems to be...

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travel automation

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Falling in love with automated email marketing in travel

Email marketing and dating have more similarities than you think. Catching someone’s eye, striking-up a conversation and then getting into...

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travel-2017

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Pure360’s travel predictions for 2017

In this blog we take a look at what the travel sector will be focusing on in 2017, asking: where...

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westjet

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How WestJet brought festive spirit to the travel industry

There’s a hero of Christmas campaigning – it’s not Coca-cola, M&S or even John Lewis. It’s Canadian Airline WestJet. While...

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making sms marketing work

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Making SMS marketing work for your industry

SMS marketing remains one of the most effective ways to keep in touch with your audience. Most people have their...

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