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email success

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What does email marketing success mean for your client?

Email marketing success can mean something different to every client. It can mean generating sales, leads, engagement or achieving brand...

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segmentation-1

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The beginner’s guide to email segmentation – part one

Email segmentation – you know you should be doing it but you just don’t have time. It’s the complaint we...

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inactive subscribers

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Are inactive subscribers holding you back?

We all love our engaged customers; they read our emails, click our links, and buy our products. With customers like...

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Apple’s second email marketing blunder of the year

Whether you’re an Apple fan or not, I think we all admire the way they’ve grown massively over the last...

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Apple’s Mother’s Day Email Fail

Apple are so often adorned and praised for their marketing that any sort of backlash seems to come as quite...

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