BLOG The retailer’s guide to planning Christmas 2017 – Part three In the final part of our retailer’s guide to planning Christmas, we look at promotions. How do you ensure Christmas... Read more
BLOG The retailer’s guide to planning Christmas 2017 – Part two Part two of our retailer’s guide to planning Christmas gives you the lowdown on maximising your returns from CRM and... Read more
BLOG A retailer’s guide to planning Christmas 2017 – Part one Christmas can be make or break for highstreet retailers. An estimated 19% of annual sales (Statista, 2013) are typically generated... Read more
BLOG Redefining the rules of fashion marketing around gender There’s something about shopping for clothes that divides the genders. Of course it’s a sweeping statement, but ask females and... Read more
BLOG Personalisation: How to tread the fine line between customer insight and annoyance It’s safe to say that marketers are convinced of the power of personalisation. Most agree it makes for more relevant... Read more
BLOG CMO insight: Why there’s no future for home deliveries in retail Towards the end of 2016 it was publicised that Amazon has filed a patent for giant airborne fulfilment centres (The... Read more
BLOG Our top tips for creating great basket abandonment campaigns Sadly for retailers, the vast majority of people will leave an eCommerce site without purchasing anything. On average 69% of... Read more
BLOG 6 tips to boost your email engagement and sales this summer While most people are enjoying the arrival of warm weather, one sector prefers the rain when it comes to their... Read more
BLOG How do you measure email success when you can’t see the sale? A guide for retailers facing the challenges of multi-channel marketing For many retailers the return on investment of email has... Read more