BLOG Why personalisation is essential in times of a crisis Let’s be honest, personalisation in marketing is important at any time, but in times of a crisis it needs to... Read more
BLOG DMA’s Customer Engagement Labs Hackathon. What we learnt. Recently, we had the pleasure of attending and sponsoring Data & Marketing Association’s (DMA) day-long hackathon style event – Customer... Read more
BLOG Connecting Online and Offline Retail Experiences with Personalisation As online sales grow each year, you’d be forgiven for thinking clicks are crushing bricks. But the sprawling eCommerce landscape... Read more
BLOG Three winning uses of personalisation technology in travel In this post, we take a look at how three companies are using the latest technology to create a personal... Read more
BLOG Takeaways from Holistic Live! Circle – Personalisation in Email Marketing Moderated by: Kath Pay, founder of Holistic Email Marketing Attended by: Komal Helyer (Marketing Director at Pure360) and senior CRM... Read more
BLOG Zalando: Meet the technology company that just happens to sell clothes To the average UK consumer Zalando isn’t a well-known name in the world of retail but across the rest of... Read more
BLOG The rise of silver tourism: How the travel industry can attract an older audience The traveller and tourism industry has backed itself into a corner when it comes to marketing. It seems to be... Read more
BLOG Long lasting deliverability using customer lifecycle & engagement So, you have cleaned up your list, crushed your content and now you are delivering emails. You are in email... Read more
BLOG The power of personalisation for the travel industry Hoteliers, airlines and tour operators have been ahead of the curve in so many aspects of marketing – they were... Read more
BLOG Why does email personalisation matter so much for closing sales? We don’t often receive physical mail as much as we used to, and even when we do it’s mostly limited... Read more
BLOG Perfect personalisation from Pizza Express – Part 2 Last year I received a birthday email from Pizza Express that really impressed me for a number of reasons; capturing... Read more