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micro moment

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Welcome to the ‘micro moment’ – How the smartphone has changed the way you market forever

The biggest revolution in marketing has taken place. It’s not multichannel, it’s not augmented reality or apps – it’s the...

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34 per cent emails now read on mobiles

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36 per cent of emails now read on mobiles

New research suggests that 36 per cent of all the opened emails are read on mobile devices, mobilemarketingmagazine.com reports. The...

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optimising emails

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One-fifth of all emails read via mobile phones

One in five emails sent across the world are read by their recipient via a mobile phone, according to new...

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