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new year 2016


New year’s resolution: how the Email Maturity Model can help you in 2016.

For many of us, the New Year is the time that we take stock of our email campaigns and plan...

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benchmarking maturity


The importance of benchmarking email maturity, by Dr Dave Chaffey

I believe that benchmarking the maturity of digital marketing capabilities is an essential approach for businesses who are serious about...

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