BLOG Beginner’s guide to segmentation: Part 3 A database will only tell you so much – most of which is about the past. Sophisticated segmentation strategies are... Read more
BLOG How Costa Coffee use email to support loyalty Most shoppers wince when they’re asked to become a member of a loyalty club. They think of wasting time filling... Read more
BLOG Email and banking – Making email count in the financial industries When we hear from banks it rarely feels nice – an increase in fees, a warning about security or at... Read more