BLOG 5 steps to getting new technology buy-in from your team It’s a frustrating scenario. You’ve spent hours researching the perfect solution to address your challenges. You’ve sat on demos. Reviewed... Read more
BLOG Marketing Heroes: A q&a with Philip Storey We were really pleased to chat with Philip Storey who is a seasoned marketing professional working with many leading global... Read more
BLOG 40 eCommerce Statistics That Will Shape Your Strategy in 2020 2019 saw eCommerce grow slightly, however it was a pretty bleak year for retail in general with a decline in... Read more
BLOG Marketing Heroes: A q&a with Guy Hanson As we continue our popular Marketing Heroes series we are delighted to speak with email marketing expert Guy Hanson, he... Read more
BLOG Redefining the rules of fashion marketing around gender There’s something about shopping for clothes that divides the genders. Of course it’s a sweeping statement, but ask females and... Read more
BLOG Beginner’s guide to segmentation: Part 3 A database will only tell you so much – most of which is about the past. Sophisticated segmentation strategies are... Read more
BLOG How agencies can automatically add value to their client’s email strategy When you’re an agency it’s tempting to always be thinking about the bigger picture – the rebranding, website and big... Read more
BLOG Email and banking – Making email count in the financial industries When we hear from banks it rarely feels nice – an increase in fees, a warning about security or at... Read more
BLOG What does email marketing success mean for your client? Email marketing success can mean something different to every client. It can mean generating sales, leads, engagement or achieving brand... Read more