Archive

Segmentation

BLOG

Beginner’s guide to segmentation: Part 3

A database will only tell you so much – most of which is about the past. Sophisticated segmentation strategies are...

Read more
email-segmentation

BLOG

Beginner’s guide to email segmentation – part two

There’s a lot of mystery surrounding email segmentation. Who to target, how to do it efficiently and what results you...

Read more
segmentation-1

BLOG

The beginner’s guide to email segmentation – part one

Email segmentation – you know you should be doing it but you just don’t have time. It’s the complaint we...

Read more
Costly email mistake

BLOG

New York Times makes costly email gaffe

The importance of using expert email marketing solutions has been highlighted by a colossal error made by American newspaper The...

Read more

Become a better marketer

With our free learning resource! Sign up now for access to the UK's best strategy advice, industry innovations, best practice and tons of actionable insights. #betterstartshere