BLOG 40 eCommerce Statistics That Will Shape Your Strategy in 2020 2019 saw eCommerce grow slightly, however it was a pretty bleak year for retail in general with a decline in... Read more
BLOG Three winning uses of personalisation technology in travel In this post, we take a look at how three companies are using the latest technology to create a personal... Read more
BLOG Redefining the rules of fashion marketing around gender There’s something about shopping for clothes that divides the genders. Of course it’s a sweeping statement, but ask females and... Read more
BLOG Personalisation: How to tread the fine line between customer insight and annoyance It’s safe to say that marketers are convinced of the power of personalisation. Most agree it makes for more relevant... Read more
BLOG Zalando: Meet the technology company that just happens to sell clothes To the average UK consumer Zalando isn’t a well-known name in the world of retail but across the rest of... Read more
BLOG The rise of silver tourism: How the travel industry can attract an older audience The traveller and tourism industry has backed itself into a corner when it comes to marketing. It seems to be... Read more
BLOG Long lasting deliverability using customer lifecycle & engagement So, you have cleaned up your list, crushed your content and now you are delivering emails. You are in email... Read more
BLOG The power of personalisation for the travel industry Hoteliers, airlines and tour operators have been ahead of the curve in so many aspects of marketing – they were... Read more
BLOG Battle of the sexes: The role of gender shopping preferences Data on gender-based shopping preferences is both interesting and valuable information that can be used by anyone selling products online.... Read more
BLOG Why does email personalisation matter so much for closing sales? We don’t often receive physical mail as much as we used to, and even when we do it’s mostly limited... Read more