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audience

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The rules of engagement: Our top tips on keeping your audience interested in your email marketing

The average consumer receives 11 commercial emails a day (CMO Council, 2015) meaning you’re constantly competing within email marketing to...

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emails for smartphones

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Tips for designing emails for smartphones

With the addition of reporting by device to our email marketing software, people are now able to tell what proportion...

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Email Marketing Takeaways

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Email marketing takeaways from a recent Litmus study

This is the first in what I hope will be an occasional series where I will be trawling email marketing...

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email marketing tips

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Email Marketing Tips – No 4: Rentokil

Welcome to the latest instalment of Pure360’s fabulous free email marketing tips series. This time, I’ll be looking at Rentokil’s...

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marketing tips the observermarketing tips the observer

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Email Marketing Tips – No. 1: The Observer

First on my list for the email marketing tip series – The Observer. This time, I ask the question: ‘Why...

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email checkup

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Would your email pass a checkup?

Here is my analysis of one of HSJ’s email marketing campaigns, I’ve highlighted the positive aspects of their email design...

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