BLOG Emotion and marketing: Why emotion is your biggest marketing tool We love to think our decisions are based on rational thinking and logic. We compare our choices and opt for... Read more
BLOG 20 email automation opportunities that improve customer relationships Wouldn’t it be great if you could catch every single one of your customers at just the right time and... Read more
BLOG Never give up! Five tips for re-engaging with non-openers No matter how much time you spend collecting email subscribers, carefully segmenting them into personalised groups and crafting engaging and... Read more
BLOG You’ve got their attention, now get interaction: How to build engagement through email marketing There’s only one reason to perform email marketing, isn’t there? Yep – sales. Oh, and to generate website visits, obviously.... Read more
BLOG So, how do you measure email engagement? Email marketing is easily measured; email engagement is a bit tougher. It goes deeper than the key metrics (delivery, opens... Read more
BLOG DMA Email Customer Lifecycle: Engagement and Retention Last Tuesday, the Pure360 gang attended part three of the DMA series of email lifecycle marketing seminars, which this time... Read more