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smartphones take over

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Smartphones are the most popular way to get online – but what does that mean for email marketing?

We use them every day; many of us won’t leave the house without them; they spend most of their time...

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emails for smartphones

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Tips for designing emails for smartphones

With the addition of reporting by device to our email marketing software, people are now able to tell what proportion...

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creative and optimised email

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Best practice: optimisation

In my three previous blogs on email marketing best practice I have hopefully provided you with some of the email...

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email checkup

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Would your email pass a checkup?

Here is my analysis of one of HSJ’s email marketing campaigns, I’ve highlighted the positive aspects of their email design...

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importance of email design

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Pure Knowledge – Email marketing: Design

Why is it important? Users will make very quick decisions when they open an email: Can they see something they...

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