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list growth

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Capturing Data for Retailers – Part 2: The retailer’s ultimate guide to email list growth

In part one of this guide, we looked at the best ways to get people to part with their email...

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netflix big data

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The lessons Netflix is giving us in Big Data…

Data isn’t sexy. Last time I opened Excel I didn’t get a thrill. In fact I felt fairly uninspired about...

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big data

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Trust me, I’m a marketer: What consumers really think about data.

We love data. We can’t get enough of it – always striving for more to gain a better insight into...

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location based technology

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How 5 big brands are using location based technologies

Companies are scrambling to keep up with the rapidly evolving ways consumers make purchase decisions. Brick-and-mortar stores have yet to find...

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listen respond data

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How to listen and respond to data before The Internet of Things takes you by surprise

If you tend to find yourself marveling in awe at how long-established companies are able to utilise cutting-edge technology to...

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