BLOG DMA’s Customer Engagement Labs Hackathon. What we learnt. Recently, we had the pleasure of attending and sponsoring Data & Marketing Association’s (DMA) day-long hackathon style event – Customer... Read more
BLOG The six needs of every customer you’ll ever have Marketing is about understanding your customers – finding out what makes them tick and anticipating their needs. This isn’t news... Read more
BLOG DMA Email Customer Lifecycle: Engagement and Retention Last Tuesday, the Pure360 gang attended part three of the DMA series of email lifecycle marketing seminars, which this time... Read more