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virgin atlantic

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Brands with belief: Why people buy your ‘why’, not your ‘what’

Companies are used to marketing in a very traditional way – throwing out a bunch of facts about why their...

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Adidas store front

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Technology: bringing brands to life on the high-street

Shopping on the high-street is no longer about the product – it’s about the experience. As a result, retailers are...

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The online and offline experience

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Blurring the lines – How brands are beginning to merge online and offline experiences

A brand is a brand, online or offline – that’s how your customer sees you. However, many retailers still find...

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