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What’s behind a successful Bank Holiday email?

Hurrah! The May Bank Holiday is upon us! For many of us this means three days off work and a...

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Spot the differences: Irresistible B2C email marketing | Irresistible B2B email marketing

“One’s got an earring, the other hasn’t.” “This one has a handkerchief sticking out the pocket, the other one doesn’t.”...

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Email promoted over “fashionable” social media

Despite social media having an “allure”, B2B businesses have been urged not to neglect email marketing. Social media has been seen...

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