PureTargeting: Behavioural targeting tools for email marketing | Pure360

Target. Automate. Re-engage.

Behavioural targeting tools for email marketing

Re-engage with abandoned shoppers instantly

  • Identify browsers and shoppers across their devices
  • Recover customers with real time cart and browse triggers
  • Target second sales with post-purchase triggers
  • Personalise your emails with content that renders at point of open
  • Personalised product recommendations for individuals
  • Use Countdown Timers to promote sale periods and create urgency
  • Crop parts of your website for quick email builds
  • Integrate social feeds into email to increase followers

How much revenue are you losing every month?

Use our ROI Calculator to discover your potential ROI and sales uplift from using PureTargeting, our behavioural targeting solution

Shopping cart recovery

PureTargeting works in real-time, tracking your customers as they use your shopping cart.

Our system reacts to their individual behaviour patterns to build a detailed, real-time profile which you can use to communicate with them immediately.

If shoppers leave without buying, our system automatically sends highly targeted, personalised emails within minutes. Shoppers are then re-engaged and can click, return and buy.

  • Expect conversion rates of around 20%
  • Increase your lost sales revenue by up to 22%

Browse recovery

With browse recovery you can target the customers which shopping cart recovery misses, such as visitors who research on their mobile phone but do not use the shopping cart, and then go on to buy using a different device. To maintain consistency you are able to send matching emails for both browse and cart recovery; showcasing the products which your customer has been viewing recently.

Triggered analytics

Many businesses, particularly B2B, will include forms on their websites such as content download and newsletter sign up pages, enabling them to capture all-important prospect data. PureTargeting allows these businesses to monitor who has abandoned a form and re-engage with them via email. You could remind them about the form, or offer them similar content which may engage them further.

  • Send triggered form abandonment emails
  • Convert lost sign ups and leads

Customer Story

Discover how Walls & Floors increased recovered revenues by 97% using PureTargeting

Purchase follow up

For many businesses, a purchase is not the end of a customer’s journey.

To help your customer get the most out of their purchases provide them with relevant information or related offers so that they are more likely to become a repeat buyer.

PureTargeting can send a sequence of personalised, real time emails after each purchase, helping you to maximise customer value.

Product recommendations

Real time content for all your marketing needs. Our platform helps your emails stand out from the crowd with personalised communications to every customer.

Key features:

  • Dynamic content for hyper-personalised communications
  • Open-time formatting so that the content and products in your emails can be changed, even after sending
  • Individual, personal recommendations based on browsed and purchased products
  • Crowdsource recommendations, such as trending products
  • Product and device-level recommendations, such as new products
  • Countdown timers for sales, offers and events
  • Hero images using personalised HTML blogs
  • Utilise real time data without the hassle of big data challenges

Book a demo

Ready to start generating more revenue from your website?

 

See PureTargeting in action by requesting a demo with one of our experts.

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