PureIntelligence: The Single Customer View | Pure360

Consolidate. Segment. Learn.

Work smarter with PureIntelligence

Bring all your data together to gain powerful insights into how your customers interact with your brand

To gain the best results from your email marketing you need to not only be providing your customers and clients with the right message and the right content, but you now need to be ensuring they receive these emails at the right time.

How can you do this? By collating all of your data, which is most likely stored in different places. Fortunately, it’s no longer a matter of working harder, but working smarter to get the most out of your campaigns.

PureIntelligence is one solution that allows you to consolidate and explore that data in one place, and to automate your campaigns based on all of your data. Now you can provide the single customer view, for everyone.

Link behavioural data from email, web, and purchases to create customer personas you can target accurately
Knowing your customer’s journey allows you to plan and execute campaigns that will deliver the highest returns
Improve open rates and ROI with highly targeted, automated emails and messages to the right people at the right time

Customer story

Discover how Lake Districts Hotels used PureCampaigns to create personalised campaigns that increased direct bookings.

Lake District Hotels

The single customer view

It can be difficult to collate data from multiple sources, but PureIntelligence removes this hurdle. Bringing all of your data together allows you to create and implement powerful campaigns that are highly relevant to your customers.

Your existing systems will be effortlessly brought together, consolidating your demographic, behavioural, and transactional data into one central hub. With everything in one place you have even more control over your customer data, without the need to rely on other resources or departments.

PureIntelligence takes the guesswork away, and allows your campaigns to flourish.

Segment your data and gain insight

The visual nature of PureIntelligence allows you to view your entire range of customer data you have acquired and identify important trends. Knowing exactly what your customers are doing and how they’re interacting with your brand allows you to ensure that your campaigns are highly targeted and relevant.

You can segment your data further than ever before, creating campaigns and automations based on engagement, recency, frequency, and monetary.

A better understanding of your customers allows you to create a better brand experience, from your welcome emails right the way through to your promotional and feedback campaigns.

See results from highly targeted campaigns

The single customer view allows you to interact with your customers on a one to one basis, meaning that your campaigns become straightforward and simple.

PureIntelligence allows you to spot previously unseen customer trends and data, meaning that the more you use it, the more insight you gain, ultimately allowing you to fine tune your email marketing campaigns.

Whether you’re looking to improve your newsletter open rates, attribute your email marketing to sales, or improve your customer experience, the single customer view is the only way to do it.

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