Behaviour based targeting
Utilise your customers’ online purchase and browse behaviour to send highly targeted and personalised emails with our PureTargeting module.
Increase conversion rates, reduce cart abandonment and increase lost sales revenue by up to 12% using PureTargeting.
Add the personal touch
Recipients are constantly on the move, meaning that you have to ensure your emails are as personalised, targeted and relevant as possible to catch their attention and engage with them.
Our intuitive personalisation and targeting functionality ensures that you stay relevant to your recipient by sending the right message at the right time.
Dynamic content – keep it relevant
Marketers who ignore the benefits of dynamic content and personalisation are missing an opportunity to send more targeted, relevant messages to their subscriber base.
Our dynamic content features allows you to deliver personalised articles, product offers or call-to-actions based upon information known about the recipient such as demographics, personal preferences, purchase history or online activities.
Preference centre – give subscribers control
By using a preference centre you can ask your prospects and customers what topics they’re currently interested in, helping you to boost open and click through rates as well as levels of engagement.
Supplied bespoke for your business, the key benefits are:
Mid-market marketers use PureIntelligence
With PureIntelligence you can better understand your customers to drive revenues,
improve retention and increase customer engagement.
Get strategy, advice, and insight with our account management team