Create. Nurture. Convert.
PureCampaign: take your customers on better journeys
Create great looking email campaigns to welcome new subscribers, nurture prospects into loyal customers, and re-engage lapsed customers
PureCampaign is an industry-leading email marketing solution that enables marketers like you to ensure maximum email engagement, drive conversions and improve their campaign results.
As a user you’ll have access to a variety of optimisation tools and Drag & Drop capability, alongside dedicated account management, strategic guidance and extensive reporting functionality.
PureCampaign is the foundation of the Pure360 Marketing Suite; seamlessly integrating with PurePromotions, PureTargeting and PureIntelligence.
Increased Usability and
Improved Work Flows
PureCampaign has been redesigned with you, the user, in mind. With improved workflows, PureCampaign is far more intuitive and overall much easier for you to use.
The main goal of the redesign is to give you back the time you spend on tasks within the platform. This enables you to focus on the more important areas of marketing, such as segmenting lists, deploying strategies, and moving up the Maturity Model.
View a High-level
Snapshot of Essential Activity
Our dashboard offers you a high-level snapshot of your essential marketing activities, all under one roof and in a user friendly format.
- View summaries of your most recent campaigns
- Compare the performance of your last 10 campaigns
- Quickly understand your activity and results
- Deep dive into specific areas
Customer Story
See how innocent managed to organically grow their email database from 5,000 to 200,000 subscribers
Take Back Creative Control
of Your Emails
Our Drag & Drop Editor redefines how you create email, with no need for technical skills or expertise.
- Build templates from scratch in minutes
- Select ready made templates from our extensive Template Library
- All emails created in Drag & Drop Editor are automatically responsive and mobile friendly
- Increase targeting of campaigns using PureTargeting Recommendations
Enhance Engagement With
Minimal Effort
Automations are an essential time saver for any marketer, allowing you to build relationships with your subscribers with minimal effort.
- Create sign up automations, such as welcome emails
- Also create date automations, such as birthday offers and subscription renewals
- Simply set automations up and let them run, with minimal input
- View your campaign performance over periods of time with reporting functionality
Increase the Personalisation and
Targeting of Your Emails
Our segmentation functionality allows you to upload and segment your data directly within PureCampaign, allowing you to effortlessly segment and target your recipients.
- Save hours of data manipulation or requirement for additional resource
- Segment by device, last opened, last clicked, days since sign up and many more options
- All segments are dynamic, automatically inputting new data
Understand Your Results
To Inform Future Campaigns
Our reporting functionality offers you an accessible summary of your campaign results, with a focus on essential, top-level data.
- View essential reporting metrics such as opens and clicks, heat maps, social sharing metrics, and send and delivered
- Easily determine which of your activities are performing well
- Use data to inform future strategy and campaigns
Download the Ultimate Guide to PureCampaign
More Useful Support and Features
- Access email deliverability specialists
- Onsite training available
- Free monthly webinar training
- Overall strategy support
- List growth consultancy
- SMS services
- Data and email build emergency services
- Managed email send support
- Account migration support
"We’re constantly analysing, testing, tweaking and refining, and that’s helped to drive further innovation at Pure360 to push the boundaries of what email marketing can achieve."
Jaywing
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