Email Marketing Resources

Browse our wide range of whitepapers, guides, reports, case studies and webinars – all related to email and digital marketing, and designed to help you become a digital marketing expert.

How to create a killer festive marketing strategy

How to create a killer festive marketing strategy

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Optimising the Customer Lifecycle with Email Automation

travel-personaisation-feature-image

The Essential Guide to Personalisation in the Travel Industry

ten-mistakes-website

10 Mistakes Brands Make on Black Friday

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Customer Engagement Report: How to Win Trust and Loyalty in 2018

WEB- how to build a world-class email personalisation strategy (1)

How to Build a World-class Personalisation Strategy

Rethinking your email creative to maximise engagement (Website)

Rethinking Your Email Creative to Maximise Engagement

IRUK Top 500 Brand Engagement Report 2018

Ramsdens Financial

How Ramsdens increased online revenue by 60% with email automation

acquisition and the consumer mindset report

Acquisition and the Consumer Mindset 2018

Fitness Superstore Feature Photo

How Pure360 helps Fitness Superstore earn a 11X ROI from personalisation

Maximising Customer Retention Post GDPR

Maximising Customer Retention Post GDPR

Email Marketing Personalisation 2018

Email Marketing Personalisation 2018

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Post-GDPR First Aid Kit

How to ensure marketing success post gdpr

How to Ensure Marketing Success Post GDPR

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The Essential Guide to eCommerce Revenue Growth

Unity Media

How Unity Media improved its email performance by over 20% year on year

New Project (10)

Email Marketing in a Post-GDPR World

How to combat basket abandonment - the £18 billion question

How To Combat Basket Abandonment – the £18 Billion Problem

Preparing for GDPR_The State of Email Subscribe Forms in 2018 (1)

Preparing for GDPR: The State of Retail Email Subscribe Forms 2018

Feature Image_Personalisation-webinar

Beyond the Basics: Why Customers Are Demanding Next-level Personalisation

Luke1977

How a fashion brand doubled sales from online marketing with PureTargeting

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Preparing for GDPR: The State of Email Subscribe Forms in 2018

IRUK Top 500 Brand Engagement Report 2018

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Grow your eCommerce revenue with personalisation and behavioural targeting

gdpr-guide

Getting ready for the GDPR

gdpr-webinar-feat-image-website

GDPR: The Risks and Opportunities for Marketers

email-automation-webinar-featured-image

5 Steps to Master Email Automation

email-marketing-trends-2018-featured-image

Email Marketing Trends 2018

Lake District Hotels Case Study

How Lake District Hotels increased direct bookings using a single customer view

The Complete eCommerce Series

eCommerce Email Marketing Series

Free Festive Marketing Essentials Checklist

Festive Marketing Essentials Checklist

8 Cutting-edge Examples of Technology and Entertainment Email Marketing

Email Marketing in the Technology and Entertainment Industry

8 Glowing Examples of Health and Beauty Emails, Automations, and Personalisation

Email Marketing in the Health and Beauty Industry

Recovery email campaigns webinar

Webinar: Boosting your revenue by introducing recovery emails into your eCommerce strategy

8 Adventurous Examples of Travel Email Marketing

Email Marketing in the Travel Industry

8 Eye-catching Examples of Fashion Email Marketing

eCommerce Series: 8 Eye-catching Examples of Fashion Email Marketing

How to increase customer lifetime value using post conversion email campaigns

Webinar: How to increase customer lifetime value using post conversion email campaigns

Best Practice Guide to Website Personalisation

Best Practice Guide to Website Personalisation

The Best Practice Guide to Re-engagement

Best Practice Guide to Re-engagement

The Best Practice Guide to Recovery Campaigns

Best Practice Guide to Recovery Campaigns

Best Practice Guide to Post Conversion

Best Practice Guide to Post Conversion

The Best Practice Guide to Lead Nurturing

Best Practice Guide to Lead Nurturing

How to get the most out of retargeting and personalisation without being creepy

Webinar: How to get the most out of retargeting and personalisation without being creepy

5 game-changing eCommerce automations

Webinar: Five game-changing eCommerce automations

The importance of welcome campaigns as part of your email marketing strategy

Best Practice Guide to Welcome Campaigns

The importance of welcome campaigns as part of your email strategy

Webinar: The importance of welcome campaigns as part of your email marketing strategy

Generating quality leads using effective email marketing

Webinar: Generating quality leads using effective email marketing

Best Practice Guide to Lead Generation

Best Practice Guide to Lead Generation

Deliverability Series Boxset

The Email Deliverability Series Boxset

Deliverability SOS

The Email Deliverability Series – Deliverability SOS

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The Email Deliverability Series – Five strategies for keeping deliverability healthy

What affects deliverability

The Email Deliverability Series – What affects deliverability

Email Design Trends 2017

Webinar: Email Design Trends 2017

Deliverability Series Guide #1

The Email Deliverability Series – What is deliverability?

The Marketing Structures Report 2017

The Marketing Team Structures Report 2017

Insight Report: Customer Experience – This Time It’s Personal

Customer Experience – This Time It’s Personal

Customer Experience Insight Report

Customer Experience – The Customer Is In Charge

The Pure360 Email Maturity Benchmarking Report 2015

Email Maturity Benchmarking Report

Why data is king when optimising your customer

Webinar: Why data is king when optimising your customer journeys

Building Better Customer Journeys

Webinar: Building Better Customer Journeys

The customer journey: a marketer's paradox of strategy vs. practice

The Customer Journey: A marketer’s paradox of strategy vs. practice

email-design-trends-2016

Webinar: Email Design Trends 2016

The Ultimate Guide to PureCampaign

The Ultimate Guide to PureCampaign

email-design-trends-2016

Webinar: How much data is too much?

Effective-data-capture-for-marketers

Webinar: Effective data capture

Pure360-Professional-Services_-Let-us-help-you-overcome-your-challenges

Webinar: Let us help you overcome your challenges

Download the Marketing Insight Report: Big Data Edition

Market Insight Report: Big Data Edition

Big-Data_-How-much-do-your-customers-really-trust-you

Webinar: How much do your customers really trust you?

Why-SMS-is-key-to-an-effective-multichannel-strategy

Webinar: Why SMS is key to any multichannel strategy

Marketing-Cheshire

Marketing Cheshire increase email subscribers and engagement using PurePromotions

Walls-and-Floors

Walls and Floors use PureTargeting to increase recovered revenues by 97%

Top-6-examples-of-behavioural-targeting

Webinar: Top 6 Examples of Behavioural Targeting

Grow-your-list-and-increase-engagement-with-viral-promotions

Webinar: Grow your list and increase engagement with PurePromotions

Advanced email series automation

The Pure360 Advanced Email Series: Automation

Create-engaging-customer-journeys-in-4-simple-steps

Webinar: Create engaging customer journeys

how-automation-can-improve-your-email-performance

Webinar: Improve email performance with Automation

boosting-email-engagement-with-personalisation

Webinar: Boosting Email Engagement with Personalisation

Advanced email series personalisation

The Pure360 Advanced Email Series: Personalisation

using-segmentation-to-improve-your-email-marketing

Webinar: Using Segmentation for Email Marketing

Top 5 examples behavioural targeting

Top 5 Examples of Behavioural Targeting

6-steps-to-increase-online-sales-provide-a-more-personalised-customer-journey

Webinar: Increase Sales & Provide a Personalised Journey

Advanced email series segmentation

The Pure360 Advanced Email Series: Segmentation

Sector series travel and leisure

The Pure360 Sector Series: Email Marketing for Travel & Leisure

-email-marketing-for-travel-and-leisure

Webinar: Email Marketing for Travel & Leisure

Watchfinder

Watchfinder implement re-targeting campaign and see increase of 225% in average open rates

Future of Marketing Technology

The Future of Marketing Technology Report

The benefits of sms marketing guide

The Pure360 Benefits of SMS Marketing

why-mobile-should-form-part-of-your-multi-channel-strategy

Webinar: Why mobile should be part of your multi-channel strategy

email-marketing-data-capture-in-15-minutes

Webinar: Email Marketing Data Capture

Advanced email series data capture

The Pure360 Advanced Email Series: Data Capture

Sector series - retailers

The Pure360 Sector Series: Email Marketing for Retailers

email-marketing-for-retailers

Webinar: Email Marketing for Retailers

-are-you-part-of-the-1-that-get-email-marketing-right_

Webinar: Are you part of the one percent?

pureintelligence

Webinar: PureIntelligence

The Pure360 Email Maturity Benchmarking Report 2015

The Pure360 Email Maturity Benchmarking Report

The-single-customer-view

Webinar: Single Customer View

Guide to the Email Maturity Model

The Pure360 Guide to the Email Maturity Model

identifying-email-opportunities-for-christmas-to-maximise-roi

Webinar: Identifying email opportunities for Christmas

how-to-be-the-one-in-a-busy-inbox

Webinar: How to be ‘the one’ in a busy inbox

Christmas strategy guide 2015

Pure360 Guide to Christmas Email Strategy

Guide to creating irresistible email

The Pure360 Guide to Creating Irresistible Email

the-pure360-email-maturity-model

Webinar: A Structured Framework for Growth

Seatwave

Case Study: PureCampaign delivers an ROI of 1600% for Seatwave

Citrus-Lime

Case study: Citrus-Lime see abandonment rate drop by 30%

Webinar: How to create brand loyalty in a digital age

Fusion-People

Case study: Fusion People focus on viewing email ROI through their SalesForce integration

what-do-consumers-actually-want-from-email-today

Webinar: What do consumers actually want?

pure360-case-study_-the-eventa-group

Webinar: Case Study: Eventa Group

Lighter-Later

Case study: Lighter Later use personalisation in PureCampaign to increase engagement

Park-Holidays-UK

Case Study: Park Holidays use of PureCampaign to send automated email campaigns and increase CTR by 9%

Tetley

Case Study: Tetley Tea see list size increase of 17% after integrating PureCampaign

do-you-know-the-true-performance-of-your-email-campaigns

Webinar: The true performance of your email campaigns

Five-steps-to-engaging-email-campaigns

Webinar: 5 Steps to Engaging Email Campaigns

Lulu-Guiness

Case study: Lulu Guinness see 63% increase in list growth

walkthewalk-thumb

Case study: Walk the Walk achieve 86% email campaign CTR with PureCampaign

Vector-Resourcing

Case study: Vector Resourcing increase CTR by 50% and decrease opt outs by 50 with PureCampaign

UKF

Case study: UKF grow email lists using PureCampaign email sign up forms

The-Gift-Experience

Case study: The Gift Experience use Intelligent Time Sending to assist 17% increase in sales via email

The-centre

Case study: The Centre see 555% ROI from emails sent using PureCampaign

Teapigs

Case study: Teapigs use social media integration to increase email sign ups by 30%

St-Christophers-Inns

Case study: St Christopher’s Inns increase email feedback by 66% with PureCampaign

Shoezone

Case study: Shoe Zone email marketing campaigns see ROI of 1000%

Salonwear

Case Study: Salonwear Direct optimise email campaigns using PureCampaign Subject Line Selector

rigby-and-mac

Case Study: Rigby & Mac’s custom email design sees them shortlisted for online retailer award

rsm

Case study: RSM Agency campaign for Mercedes-Benz campaign exceeds DMA deliverability benchmark by 26%

printed.com

Case study: Printed.com see open rates increase by 18% after adopting responsive email designs

NHS

Case study: NHS utilise PureCampaign’s email automation tool for successful ‘Information Service for Parents’ campaign

Modalu

Case study: Modalu integrate PureCampaign with Magento for targeted campaigns

Hackett

Case study: Hackett use PureCampaign to increase email revenue 122% YoY

game-village

Case study: Game Village produce 22% increase in click through rates with optimised email campaigns

frugi

Case study: Frugi see CTR of up to 50% using PureCampaign

faber_and_faber

Case study: Faber & Faber see steady increase in email subscribers with Pure360

deep_blue_sports

Case study: Deep Blue Sea Sports experience 111% increase in open rates using PureCampaign

brighton_marathon

Case study: Brighton Marathon use PureCampaign and see average open rates of 50%

Brighton Festival Case Study

Case study: Brighton Festival increase email list by 60,000 with Pure360

How-to-build-email-engagement

Webinar: How to build email engagement

Bridging-the-gap-in-email-marketing

Webinar: Bridging the gap in email marketing

Boost-your-sales-revenue-by-an-average-of-13

Webinar: Boost your sales revenue by an average of 13%

Identifying-email-opportunities-for-christmas-to-maximise-ROI

Webinar: Identifying email opportunities for Christmas to maximise ROI

Simplifying-email-strategy

Webinar: Simplifying email strategy

Using-targeted-email-to-create-unique-experiences

Webinar: Using Targeted Email to Create Unique Experiences

The-secret-to-simple-list-management

Webinar: The Secret to Simple List Management

Start-sending-data-driven-campaigns

Webinar: Start sending data driven campaigns

The-marketers-guide-to-modern-email-design

Webinar: The marketer’s guide to modern email design

Six-segmentation-strategies-to-increase-email-ROI

Webinar: Six segmentation strategies to increase email ROI

The anatomy of an email

The Anatomy of an Email

Beating amazons bulk email marketing strategy

Beating Amazon’s Bulk Email Marketing Strategy

How to improve marketing ROI using SMS

How to improve your marketing ROI using SMS guide

3 top email marketing strategies for the leisure industry

3 key email marketing strategies for the leisure industry

Guide to online retail email marketing strategy

Guide to online retail email marketing strategy

Best practice for subject lines

Email marketing best practice for subject lines

Missing a moving target

How to design an email with mobile in mind

5 steps to an ideal email campaign

Do you know the 5 steps to an ideal email campaign?

Email marketing year planner

Get the essential email marketing year planner

The open rate landscape whitepaper

Email Marketing Guide – Open Rate Landscape

Guide to optimising email for mobile

Email marketing for mobile optimisation guide

Email deliverability guide

How to improve your email marketing deliverability

The psychology behind creating successful email marketing

The Psychology Behind Creating Successful Email Marketing

Top 20 essential marketing tips

Top 20 Essential Email Marketing Tips

10 great email insights using google analytics

10 email insights using Google Analytics

Bridging the gap in email marketing eConsultancy

Bridging the Gap in Email Marketing

Viral promotions

Email Marketing Best Practice Guide to Viral Promotions

State of Email Strategy

The State of Email Marketing Strategy

behavioural targeting

The Pure360 Guide to Behavioural Targeting

5 steps to engaging email campaigns

5 Steps to Engaging Email Campaigns

Six segmentation strategies

Six email segmentation strategies to improve customer experience

Simplified guide to customer insight

The Simplified Guide to Customer Insight

Data driven targeting in 3 simple steps

Data Driven Targeting in 3 Simple Steps

10 steps to the perfect email template

10 Steps to the Perfect Email Template

Simplified guide to targeted email

The Simplified Guide to Targeted Email

Simplified guide to list management

The Simplified Guide to List Management

Increase-your-email-list-size-by-20

Webinar: Increase your email list size by 20%

Improving-your-recipient-experience-using-customer-insights

Webinar: Improving your recipient experience

LA_Fitness

Case study: LA Fitness use preference centre and see 33% open rate on campaigns

innocent

Case Study: See how innocent grew their list to 200,000 subscribers

Forget friendship show me the goods

Report: Customer’s attitudes towards email marketing

Confessions of a shopping nation

Report: Find out what makes UK consumers spend

Smart insights visual trends report

Smart Insights Email Trends 2015: A Visual Guide

bravissimo

Case study: Bravissimo sees 69% increase in ROI

Simplified guide to email strategy

The Simplified Guide to Email Strategy

356x256_Email_Marketing_Trends_Guide_A

The 2015 Econsultancy Email Marketing Trends Briefing

Simplified guide to modern email design

The Simplified Guide to Modern Email Design

Simplified series boxset

The Complete Simplified Email Series Boxset

The-psychology-behind-creating-successful-email-marketing-campaigns

Webinar: The psychology behind successful emails

Responsive-design

Webinar: Responsive design

The-benefits-of-using-SMS-in-your-marketing-mix

Webinar: The Benefits of using SMS

-Reviewing-email-performance

Webinar: Reviewing Email Performance

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