Email Marketing Resources

Browse our wide range of whitepapers, guides, reports, case studies and webinars – all related to email and digital marketing, and designed to help you become a digital marketing expert.

Welcome Emails Guide

A Best Practice Guide to Welcome Email Campaigns

Email Subscribers

A Best Practice Guide to Growing Loyal Email Subscribers

Demystifying Deliverability

Demystifying Deliverability

Subject Line Guide

The Art, Science and Future of Subject Lines

DMA Pure360 Future Trends Report 2019

Customer Engagement: Future Trends

Customer Engagement: Marketers' View

Customer Engagement: Marketers’ View

Email Marketing Trends 2019

Email Marketing Trends 2019

10 eCommerce Marketing Trends Worth Knowing in 2019

10 eCommerce Marketing Trends Worth Knowing in 2019

Top 20 emails 2018

Top 20 emails of 2018 and why they work

How to create a killer festive marketing strategy

How to create a killer festive marketing strategy

Optimising the Customer Lifecycle with Email Automation

Optimising the Customer Lifecycle with Email Automation

The Essential Guide to Personalisation in the Travel Industry

The Essential Guide to Personalisation in the Travel Industry

Customer Engagement Report: How to Win Trust and Loyalty in 2018

Customer Engagement Report: How to Win Trust and Loyalty in 2018

IRUK Top 500 Brand Engagement Report 2018

Acquisition and the Consumer Mindset 2018

Acquisition and the Consumer Mindset 2018

Email Marketing Personalisation 2018

Email Marketing Personalisation 2018

Post-GDPR First Aid Kit

Post-GDPR First Aid Kit

The Essential Guide to eCommerce Revenue Growth

The Essential Guide to eCommerce Revenue Growth

Preparing for GDPR: The State of Retail Email Subscribe Forms 2018

Preparing for GDPR: The State of Retail Email Subscribe Forms 2018

Getting ready for the GDPR

Getting ready for the GDPR

Email Marketing Trends 2018

Email Marketing Trends 2018

The Complete eCommerce Series

eCommerce Email Marketing Series

Free Festive Marketing Essentials Checklist

Festive Marketing Essentials Checklist

8 Cutting-edge Examples of Technology and Entertainment Email Marketing

Email Marketing in the Technology and Entertainment Industry

8 Glowing Examples of Health and Beauty Emails, Automations, and Personalisation

Email Marketing in the Health and Beauty Industry

Email Marketing in the Travel Industry

Email Marketing in the Travel Industry

8 Eye-catching Examples of Fashion Email Marketing

eCommerce Series: 8 Eye-catching Examples of Fashion Email Marketing

Best Practice Guide to Website Personalisation

Best Practice Guide to Website Personalisation

The Best Practice Guide to Re-engagement

Best Practice Guide to Re-engagement

The Best Practice Guide to Recovery Campaigns

Best Practice Guide to Recovery Campaigns

Best Practice Guide to Post Conversion

Best Practice Guide to Post Conversion

The Best Practice Guide to Lead Nurturing

Best Practice Guide to Lead Nurturing

The importance of welcome campaigns as part of your email marketing strategy

Best Practice Guide to Welcome Campaigns

Best Practice Guide to Lead Generation

Best Practice Guide to Lead Generation

Deliverability Series Boxset

The Email Deliverability Series Box Set

The Email Deliverability Series - Deliverability SOS

The Email Deliverability Series – Deliverability SOS

The Email Deliverability Series - Five strategies for keeping deliverability healthy

The Email Deliverability Series – Five strategies for keeping deliverability healthy

What affects deliverability

The Email Deliverability Series – What affects deliverability

Deliverability Series Guide #1

The Email Deliverability Series – What is deliverability?

The Marketing Structures Report 2017

The Marketing Team Structures Report 2017

Insight Report: Customer Experience – This Time It’s Personal

Customer Experience – This Time It’s Personal

Customer Experience Insight Report

Customer Experience – The Customer Is In Charge

The Pure360 Email Maturity Benchmarking Report 2015

Email Maturity Benchmarking Report

The customer journey: a marketer's paradox of strategy vs. practice

The Customer Journey: A marketer’s paradox of strategy vs. practice

The Ultimate Guide to PureCampaign

The Ultimate Guide to PureCampaign

Download the Marketing Insight Report: Big Data Edition

Market Insight Report: Big Data Edition

Advanced email series automation

The Pure360 Advanced Email Series: Automation

Advanced email series personalisation

The Pure360 Advanced Email Series: Personalisation

Top 5 examples behavioural targeting

Top 5 Examples of Behavioural Targeting

Advanced email series segmentation

The Pure360 Advanced Email Series: Segmentation

Sector series travel and leisure

The Pure360 Sector Series: Email Marketing for Travel & Leisure

Future of Marketing Technology

The Future of Marketing Technology Report

The benefits of sms marketing guide

The Pure360 Benefits of SMS Marketing

Advanced email series data capture

The Pure360 Advanced Email Series: Data Capture

Sector series - retailers

The Pure360 Sector Series: Email Marketing for Retailers

The Pure360 Email Maturity Benchmarking Report 2015

The Pure360 Email Maturity Benchmarking Report

Guide to the Email Maturity Model

The Pure360 Guide to the Email Maturity Model

Christmas strategy guide 2015

Pure360 Guide to Christmas Email Strategy

Guide to creating irresistible email

The Pure360 Guide to Creating Irresistible Email

The anatomy of an email

The Anatomy of an Email

Beating amazons bulk email marketing strategy

Beating Amazon’s Bulk Email Marketing Strategy

How to improve marketing ROI using SMS

How to improve your marketing ROI using SMS guide

3 top email marketing strategies for the leisure industry

3 key email marketing strategies for the leisure industry

Guide to online retail email marketing strategy

Guide to online retail email marketing strategy

Best practice for subject lines

Email marketing best practice for subject lines

Missing a moving target

How to design an email with mobile in mind

5 steps to an ideal email campaign

Do you know the 5 steps to an ideal email campaign?

The open rate landscape whitepaper

Email Marketing Guide – Open Rate Landscape

Guide to optimising email for mobile

Email marketing for mobile optimisation guide

The psychology behind creating successful email marketing

The Psychology Behind Creating Successful Email Marketing

Top 20 essential marketing tips

Top 20 Essential Email Marketing Tips

10 great email insights using google analytics

10 email insights using Google Analytics

Bridging the gap in email marketing eConsultancy

Bridging the Gap in Email Marketing

Viral promotions

Email Marketing Best Practice Guide to Viral Promotions

State of Email Strategy

The State of Email Marketing Strategy

behavioural targeting

The Pure360 Guide to Behavioural Targeting

5 steps to engaging email campaigns

5 Steps to Engaging Email Campaigns

Six segmentation strategies

Six email segmentation strategies to improve customer experience

Simplified guide to customer insight

The Simplified Guide to Customer Insight

Data driven targeting in 3 simple steps

Data Driven Targeting in 3 Simple Steps

10 steps to the perfect email template

10 Steps to the Perfect Email Template

Simplified guide to targeted email

The Simplified Guide to Targeted Email

Simplified guide to list management

The Simplified Guide to List Management

Forget friendship show me the goods

Report: Customer’s attitudes towards email marketing

Confessions of a shopping nation

Report: Find out what makes UK consumers spend

Simplified guide to email strategy

The Simplified Guide to Email Strategy

The 2015 Econsultancy Email Marketing Trends Briefing

The 2015 Econsultancy Email Marketing Trends Briefing

Simplified guide to modern email design

The Simplified Guide to Modern Email Design

Simplified series boxset

The Complete Simplified Email Series Boxset