The Pure360 Weekly Email and Digital Round Up: Footers, support emails, Apple underground and WaterAid Published January 29, 2016 Is it just us, or has January whizzed by? If this month has been a bit of a post-Christmas/New Year blur for you and you’re feeling a little out-of-the-technological-loop, allow us to get you up to speed. Here’s the last digital round-up of January 2016, bringing you the latest developments in what has been a whirlwind month. Put your best foot forward Email footers – a necessary evil or a valuable tool? After reading this recent blog from Return Path, our vote is with the latter. If it’s been a while since you last reviewed your email footers, we guarantee this blog is going to make you want to update them fairly pronto. With some simple tips on how footers can be used for brand building and improving your CTR, this blog will make you view the good old footer in a completely new light. Support emails get interesting Believe it or not, email can be a powerful support tool for your business. Whilst producing support emails might not be a white-knuckle ride of excitement, they can be a useful way to build relationships and brand personality. We know we tend to focus on marketing emails, but support emails also follow similar guidelines in terms of their use for driving engagement. If you’re keen to find out how to make support emails work for your brand, here’s a recent blog for you from Litmus which will put you on the right path. Apple takes over the Underground More than 35,000 journeys a day on the London Transport network are now made using the contactless technology Apple Pay, and the number of mobile devices used to make journeys is increasing by 1,000 per day. Faster, easier and much more convenient, contactless technology is integrating well into our daily lives and it seems to be making even a commute on the underground slightly less painful! Experiential marketing done very, very well You might think we’ve lost the plot declaring our “experiential marketing advert of the year” when it’s only January but, like the folks over at Econsultancy, we’ve been completely blown away by this campaign from WaterAid. Persuading people to hand over their hard -earned cash can be difficult, this campaign shows how experiential marketing can be a hugely powerful tool when used wisely. So that’s it for another digital round-up, and for another month! We’ll see you all next week, same time, same place! Komal Komal Helyer Head of Marketing Stay in the digital loop: Follow Komal on Twitter p.s. – Remember to download our recent Pure360 Email Maturity Benchmarking Report to learn how you can be part of the 1% email elite who get email right.